I'm Dave Roselle
Whether you have an idea or need one, I find where the market wants it. Then I keep product and commercial strategy in step until it gets there.
I started as an architect, and I still work like one. I study how people actually live and work, then design for that. Over the past decade that habit has moved from buildings to ventures, products, and the systems that help companies keep inventing.
Four lanes, one way of working
Trained as an architect at the University of Maryland, then co-founded and ran my own design firm. That is where I learned to start with how people use a space, not with the drawing.
At BCG Digital Ventures I worked on discovery, product strategy, and foresight. With SeAH Steel, I helped take Everguard from value-chain research to a funded venture, then through the build. It is still operating.
As Director of Product Innovation at ServiceChannel, part of Fortive, I stood up the innovation department: a four-layer system from the C-suite to working teams, and 10 discovery projects.
Today I work with venture studios Conduit and UpLabs and the companies they serve, including JB Hunt, Caterpillar, and Wabash. The work runs from finding the opportunity to positioning it for investors and customers.
What I believe about early ideas
Most failed initiatives answered the wrong question well. I spend the first weeks making sure we are asking the right one.
I have interviewed 300 to 400 end users over my career. The best insight rarely comes from the conference room.
I don't guess the future. I map the ones that are plausible so a team can choose what to build and what to watch.
I teach innovation in the Technology Management program at Columbia University's School of Professional Studies.
MBA in strategic foresight. I designed Applied Futures, a 2050 futures sprint for a major Asian client. First AI project in 2018.
I've lived and worked in San Francisco, Los Angeles, London, and Baltimore. Now based in Asbury Park, NJ, and happiest on site with clients.
Have a challenge or an idea?
You don't need to have everything figured out. Let's look at what you're working on and where I can help.